COM 8302 :
Advertising

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Advertising campaign planning, including research, audience segmentation, strategy, creative development, execution, media planning, and evaluation; advertising & IMC; brand development; new and non-traditional advertising; digital advertising, client management; advertising & society.

Prerequisites

(COM 8008 :Y and COM 8100 :Y) and (COM 8001 :Y or COM 8002 :Y)

Overview

Program

Communication

Credits

3