Strategic Communication

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Strategic Communication Certificate Program

The department offers a Graduate Certificate in Strategic Communication. For students who do not wish to pursue the full Master’s degree but who seek a focused course of study, the Graduate Certificate can serve as a stand-alone option. For students pursuing a Master’s degree in Communication, the Graduate Certificate can be used to focus and enhance your graduate education with a communication specialization. This certificate engages theoretically based strategic communication designed to influence audience behavior in a variety of contexts.

Requirements

Core Courses: Communication theory and research are the foundation of graduate study in the department. After being oriented to graduate study within the program (COM 8008), students are required to engage coursework in the communication perspective (COM 8100) and one course in methodology, qualitative (COM 8001) OR quantitative (COM 8002) research methods in communication, prior to engaging any other coursework in the program.

Elective Courses. In addition to completing COM 8008 (Orientation to Graduate Study), COM 8001 (Qualitative Research Methods), or COM 8002 (Quantitative Research Methods), and COM 8100: The Communication Perspective, students choose three electives:

  • COM 8301 - Strategic Public Relations

and either

  • COM 8208 - Public Communication Campaigns

or

  • COM 8300 - Public Relations Writing

and one of the elective courses listed below.

Certain courses are offered in a variety of blended, in-person and online formats. See Graduate Director or program website for current offerings.

Strategic Communication Certificate: Required Courses

Course
Title
Credits
Sub-Total Credits
3

Strategic Communication Certificate:: Electives (choose one):

*COM 8012, 8013, 8011, 8314, 8315, 8316, 8317, 8318, 8401, 8402, 8403 and 8404 are one-credit seminars. May take two 1-credit courses along with Orientation (COM 8008) instead of a 3-credit elective course to fulfill degree requirements.

Course
Title
Credits
Sub-Total Credits
78
Total Credits:
15-16

 

Disclaimer:
In order that programs offered by Villanova University reflect current advances and additions to knowledge and upgraded professional requirements, Villanova University reserves the right to change programs and requirements without prior notice. Students generally are bound to the requirements in effect and published on the world wide web for the year in which their class begins its first year of study. Special requirements may be in effect for students who have left the University and are being readmitted. Students are advised to check with the web catalog or with their college offices regarding changes that may affect them. Additional academic information may be obtained from the various college offices and the web sites listed for the particular policies, programs and services found in this catalog.

Overview

Program

Communication

Type

Graduate Certificate