COM 8321 :
Critical Studies in Advert.

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Students examine the reciprocal relationship between culture and commerce in understanding advertising. Students examine the socio-cultural, ontological, economic, historical, and philosophical perspectives relevant for understanding advertising as cultural expression. Through historical and contemporary examples, students explore the social significance of advertising practices and products.

Prerequisites

(COM 8008 :Y and COM 8100 :Y) and (COM 8001 :Y or COM 8002 :Y)

Overview

Program

Communication

Credits

3