COM 8309 :
Public Opinion

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Influences of strategic communication on attitudes, beliefs, and behaviors of message recipients. definitional, ethical and methodological issues; rhetorical and social scientific approaches to opinion and attitude change; application to advertising, public relations, politics, and health communication.

Prerequisites

(COM 8008 :Y and COM 8100 :Y) and (COM 8001 :Y or COM 8002 :Y)

Overview

Program

Communication

Credits

3